Mon, 19 March 2018
On this episode of The His & Her Money show, we have Monica Louie who is here to teach on how to use Facebook Ads to grow your business.
Monica Louie a full-fledged Facebook Ads expert also shared the three main components of Facebook Ads: Firstly, you need to have an offer which can be as simple as a blog post or a free offer, download or training that people wants. Your offer should be an attention-grabbing one for people to engage with. Secondly, you need to find the right people who are interested in your offer. These people will share and spread your offer to their families and friends, gaining you organic reach. Lastly, make an attention-grabbing ad. This ad will grab other people’s attention and entice them to click through.
Monica also mentioned that she started with just as little as $5 a day for her budget. According to her, engagement plays a big role in your ad. More engagement means people are sharing the ads for you. It lowers the cost since it is higher click through. It also means more eyeballs for your ads.
She also shared the common mistakes that people make. People don’t have a clear strategy, what their goals are for their business. They are confused about the different things they want to do, which campaigns to use, and who are the audiences to target. They just dive in and didn’t know what they are doing. Lack of education can also hold you back in Facebook Ads success.
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